Graphic Design
Graphic design serves an integral role in all communications from branding and marketing to internal communications. Excellent graphic design balances aesthetics and functionality to move viewers to the desired action. Whether it is a suite of product labels that catch a shopper’s eye or a report for senior leadership that visually represents key metrics, I apply the fundamentals of strategic communication and graphic design to reach your audience.
Product Packaging
Client | Your Favorite Bartender
A new brand logo and bottle labels for a local craft syrup company.
Project Highlights
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I have worked with a variety of small businesses and non-profit organizations to create a consistent brand identity that supports and enhances their work.
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I have experience designing logos for new and existing organizations that align with their brand identities and long-term objectives.
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I am experienced with Photoshop, InDesign, and Illustrator and have used those tools to create marketing materials for small businesses and non-profit organizations including business logos, product packaging, event invitations and signs, social media graphics, internal reports, and more.
Project Details
During the start of the pandemic, Your Favorite Bartender pivoted its business from primarily event bartending services to building its line of craft cocktail syrups. I worked with a team of four other communication professionals to re-brand the business to align with its new goals and target audience.
My primary role in the project was to create a series of product labels that supported the business’s new brand identity. I created three label series options and worked with the client to select a design and refine it to meet their branding and marketing goals.
Activities included in the project
Branding of the business’s new branch.
Created a logo for the business.
Designed a series of product labels that were aligned with the brand.
Event Marketing Design
Client | Westminster College, Utah
A series of brand-aligned signs to promote a college fundraising campaign.
Project Highlights
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I have worked with organizations to create event marketing materials and plan the timing of event invitations and reminders.
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I am experienced with Photoshop, InDesign, and Illustrator and have used those tools to create marketing materials for small businesses and non-profit organizations including business logos, product packaging, event invitations and signs, social media graphics, internal reports, and more.
Activities included in the project
Co-branded event.
Designed event marketing materials.
Oversaw production of final event materials.
Project Details
GivingTuesday is a global generosity movement that “was created in 2012 as a simple idea: a day that encourages people to do good.” Many non-profit organizations around the world embrace GivingTuesday as an opportunity to engage their audiences on a day that many will already be looking for opportunities to give back.
The Westminster College Office of Advancement wanted to highlight GivingTuesday as an opportunity for the campus community to Give Thanks, Give Time, and Give Back. As part of that initiative, I designed a series of event marketing materials that aligned with the Westminster College brand and incorporated elements of the global GivingTuesday brand.
Suite of Social Media Graphics
Client | Pickrell Psychiatric Services
Brand visual identity and accompanying suite of social media graphics.
Project Highlights
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I have worked with a variety of small businesses and non-profit organizations to create a consistent brand identity that supports and enhances their work.
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I am experienced with Photoshop, InDesign, and Illustrator and have used those tools to create marketing materials for small businesses and non-profit organizations including business logos, product packaging, event invitations and signs, social media graphics, internal reports, and more.
Project Details
Dr. Pickrell is a resident psychiatrist with a passion for helping individuals recover from addiction. Dr. Pickrell wanted to build an online brand for his future private practice.
I worked with Dr. Pickrell to conduct market research and create a brand identity for his business and social accounts. I produced three possible brand guides and logos for Dr. Pickrell to choose from along with a series of social media post templates and YouTube overlays.
Activities included in the project
Branding for new business.
Created brand guide.
Designed several potential logo mock-ups.
Designed a series of social media post templates.
Designed a set of YouTube overlays.
Looking for more?
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Learn about my approach to strategic planning and see it in action.
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See samples of my work in non-profit fundraising communications.
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My diverse communication experience used to develop comprehensive plans.
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I help teams work together to turn plans into results.
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See my work with internal stakeholders who are critical to organizational success.
